Dato:	4.-5. maj 2010
Sted:	Hotel Kongebrogaarden, Middelfart
Arrangør:	MAPP

 

Call for Abstracts

Consumer researchers use increasingly sophisticated methods. Some of these provide richer information, some provide more "objective" information, and others aim to discover complex structures.

 

How useful are these methods in practice? Do they really lead to improved understanding and prediction of consumer behaviour? And what are the challenges facing the prospective user? We invite submissions covering the following topics:

 

• Semi-qualitative data collection techniques (behaviour observation, diary methods, event sampling)
• Objective measures (eye-tracking, implicit measures, neurophysiological techniques) 
• Modelling of high-dimensional data (data mining, hybrid models, three-way analysis)

 

Abstract submission deadline: March 8, 2010

 

Please submit abstracts of oral contributions to Julia Rolsted Stacey, mail stacey(at)asb.dk. Submissions should include:

 

• Title
• Author(s)
• Affiliation(s)
• Abstract (up to 350 words)
• Keywords (up to 5)

 

 

Further information about the workshop here.